Thursday, June 24, 2010

TIFFANY TRELOAR’S 10TH YEAR IN FASHION MARKS MANY NEW MILESTONES


Megan Travers has been on board with Tiffany for some major milestones in the past 10months and 2010 has started with a bang.

LAUNCH OF A NEW STORE

Opening her first store in Gertrude Street, Fitzroy has provided Tiffany Treloar with the opportunity to sell and market her product in a truly signature (Tiffany Treloar) environment that provides her with a platform to engage with a broader client base, build brand recognition and mange both online and physical sales from one location.

RELAUNCH ONLINE

The ability to sell to customers directly and globally is a huge advantage for Tiffany Treloar as a designer.

www.tiffanytreloar.com.au

It was great to work with Erin Santamaria who was the online project manager and Blunt Agency on the website rebuild.

LAUNCHES A NEW HOMEWARES LINE

Tiffany Treloar is known for her use of bold and highly original prints. Applying digital printing techniques to textiles will now take on a new line of interior products for Tiffany Treloar.

Inspired by her passion for all things food and fashion related the debut collection is comprised of aprons, shopping bags, cushions, hats and tea towels.

A combination of patterns and photographs has been selected for this debut collection. Tiffany’s home wares line is aimed at a cross section of women who share a love of interesting, fun and beautiful lifestyle products.

Apple Girl, Jesse, Pinky Pig, Beach and House are all images used within the collection. The original photographs have been taken by Richard Cornish, Tiffany’s partner who is not only a photographer but a food writer and producer.

This new line of products is available at the Tiffany Treloar store, online, selected stockists and will be officially launched at:

Melbourne’s State of Design Festival
Design: Made: Trade

15 - 18 July 2010

The Royal Exhibition Building
2010 DATES & OPENING HOURS
Thursday 15 July 9am - 5pm (trade visitors only)
Friday 16 July 9am - 5pm (trade visitors only)
Saturday 17 July 10am - 5pm (public day)
Sunday 18 July 10am - 5pm (public day)
http://www.stateofdesign.com.au/trade-fairs

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