MATERIALBYPRODUCT AND THE NATIONAL GALLERY OF VICTORIA

The State of Design Festivals cultural program aims to take design to everyone and in 2010 promote “change by design’.

MATERIALBYPRODUCT have been manipulating the space between garment, interior and architecture through the exploration of everyday objects, since this fashion design partnership was founded in 2004.

Curtains, screens and chandeliers have formed part of MATERIALBYPRODUCTs portable fashion house. These objects have attempted to extend MATERIALBYPRODUCT’s design ideas beyond garments destined to a clothing rack or body.

Through the exploration of the portable fashion house MATERIALBYPRODUCT are harnessing ambiguous moments in the design process.

MATERIALBYPRODUCT have always prototyped these concepts within their own fashion house and in the public domain. Propositioning and exploring design ideas that challenge the notion of fashion, art, architecture and interiors as we know them has resulted in luxury gowns, private commissions and cultural engagement.

MATERIALBYPRODUCT “change by design” and will be conducting a performance at the National Gallery of Victoria as part of the 2010 State of Design Festival.

Performance: Lace by Design
Sat 24 Jul, 3-3.30pm
Please join us for scene 2 a Performance of 'Lace'. Over the past six seasons MATERIALBYPRODUCT have been creating curtain gowns and have been playing with the notion of a portable "fashion house".
The next stage of MATERIALBYPRODUCT’s portable “fashion house” introduced illumination, referencing the candlelit atmosphere of an 18th century ballroom and electric lit 1920's dance hall through the guise of a chandelier. This is in conjunction with the closing of the State of Design Festival.
Performers a Portable Fashion House by MATERIALBYPRODUCT
Cost Free Entry
Venue European Painting seventeenth and eighteenth century galleries, Level 2, NGV International

http://www.stateofdesign.com.au/Public-Events/Exhibitions/performance-lace-by-design

PRESTON ZLY AND THE RED SHOES

The State of Design’s 2010 Public program is being used as a platform to promote Melbourne based shoe makers Preston Zly.

Shoe makers Preston Zly invite you to the screening of the The Red Shoes (1948), a film that has provided endless inspiration to the studio.

Directors Michael Powell and Emeric Pressburger turn Hans Christian Andersen’s fairy tale into a movie about a ballerina who has to choose between the man she loves and dancing for her pedantic impresario. Often considered one of the top ten British movies of all time, The Red Shoes is a film about the impossibility of changing human nature.

Meet in the Preston Zly car park for a screening in your favourite red shoes. All red shoes worn to this event will then form part of a photographic installation.

Shoes makers Johanna Preston and Petr Zly of Preston Zly create contemporary shoes using old world craftsmanship and traditional techniques that are inherently environmentally sustainable. Preston Zly shoes represent the meeting of the handmade with design and new technologies.

Preston Zly are pleased to be partnering with Leona Edminston “Pins” who will be providing luxurious opaque tights to all that attend and Lindt chocolates.

http://www.stateofdesign.com.au/Public-Events/Exhibitions/preston-zly-and-the-red-shoes

TIFFANY TRELOAR’S 10TH YEAR IN FASHION MARKS MANY NEW MILESTONES

Megan Travers has been on board with Tiffany for some major milestones in the past 10months and 2010 has started with a bang.

LAUNCH OF A NEW STORE

Opening her first store in Gertrude Street, Fitzroy has provided Tiffany Treloar with the opportunity to sell and market her product in a truly signature (Tiffany Treloar) environment that provides her with a platform to engage with a broader client base, build brand recognition and mange both online and physical sales from one location.

RELAUNCH ONLINE

The ability to sell to customers directly and globally is a huge advantage for Tiffany Treloar as a designer.

www.tiffanytreloar.com.au

It was great to work with Erin Santamaria who was the online project manager and Blunt Agency on the website rebuild.

LAUNCHES A NEW HOMEWARES LINE

Tiffany Treloar is known for her use of bold and highly original prints. Applying digital printing techniques to textiles will now take on a new line of interior products for Tiffany Treloar.

Inspired by her passion for all things food and fashion related the debut collection is comprised of aprons, shopping bags, cushions, hats and tea towels.

A combination of patterns and photographs has been selected for this debut collection. Tiffany’s home wares line is aimed at a cross section of women who share a love of interesting, fun and beautiful lifestyle products.

Apple Girl, Jesse, Pinky Pig, Beach and House are all images used within the collection. The original photographs have been taken by Richard Cornish, Tiffany’s partner who is not only a photographer but a food writer and producer.

This new line of products is available at the Tiffany Treloar store, online, selected stockists and will be officially launched at:

Melbourne’s State of Design Festival
Design: Made: Trade
15 - 18 July 2010

The Royal Exhibition Building
2010 DATES & OPENING HOURS
Thursday 15 July 9am - 5pm (trade visitors only)
Friday 16 July 9am - 5pm (trade visitors only)
Saturday 17 July 10am - 5pm (public day)
Sunday 18 July 10am - 5pm (public day)
http://www.stateofdesign.com.au/trade-fairs